Bournemouth striker Callum Wilson would make Chelsea a better side, should they secure his signature, according to Dion Dublin.
The 26-year-old Cherries forward has scored nine league goals this season and has been linked with a move to Stamford Bridge in the January transfer window.
Dublin says he's a tougher prospect when compared to the likes of Alvaro Morata, but the pundit has warned Chelsea they'll have to pay a hefty fee in order to see Eddie Howe release the frontman.
Morata has struggled under new boss Maurizio Sarri this season, scoring just five times in the Premier League and has been linked with a return to his native Spain.
Wilson has all the attributes to make them a better side going forward.Dion Dublin
Frenchman Olivier Giroud has been vying with Morata for game-time and, so far, Sarri has been unable to find a line-up that pleases him – resulting in Eden Hazard being deployed further forward than had normally been the case.
Wilson, who earned his England debut last year, would improve Chelsea's fortunes if they can attract him to west London, according to former Aston Villa and Manchester United forward Dublin.
"Wilson has all the attributes to make them a better side going forward, he is a more out-and-out forward than what they have at present," he told BBC Sport.
"Morata seems to have a soft underbelly, he likes a tap-in but does not really like to go through the pain barrier to score goals.
"I do like Giroud, he is a very good centre-forward. He does not get the number that people expect but as a centre-forward, and as a team player, I have a lot of admiration for him."
Wilson is 150/1 to finish as the Premier League's leading goalscorer this season, while Harry Kane is 7/2 having scored 14 goals so far and Manchester City's Sergio Aguero is 6/4, with 10 to his name already.
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