Stuart Dew admits the Suns' two-point defeat to St Kilda is a tough one to take after they "mentally and physically froze" in the fourth quarter.
Gold Coast had a 31-point lead at three-quarter time but then managed just two points in the final term as the Saints secured their first victory since the opening round.
The first three quarters were just what Dew had asked for but the coach was hugely disappointed by their late surrender. He was left questioning why the team hadn't shown the will to win as they suffered a seventh consecutive defeat.
"To see our response in the first three quarters, all we had to do was keep doing what we were doing, and we went away from it," said Dew.
"We're looking for guys that can influence in that time of the game, and we lacked them."
Gold Coast had emerged from their round 10 bye determined to kick on for the rest of the campaign only to suffer back-to-back thrashings at the hands of Geelong and Greater Western Sydney.
They seemed to have put those losses behind them during the first three quarters against the Saints, building up a big lead despite being destroyed around the clearances by Alan Richardson's side.
St Kilda won the clearances count 53-22, winning 20 of them in the final term alone.
Dew added: "Why didn't we want to win the game? We did so well in the first three quarters and proud of their effort to be at that point but that's what makes it harder to swallow because of the last quarter."
Gold Coast are 12/1 to win their next game against Hawthorn, who are 1/25. The Suns are 93/100 with a 47.5-point start.
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